http://rockleybulletin.com/index.xml The Rockley Bulletin addresses issues of importance to those interested in content management tools and technologies, resources, strategies, best practices and more. en-us Mon, 11 Dec 2006 20:51:50 GMT Mon, 11 Dec 2006 20:51:50 GMT news@rockley.com pMachine 2.4 http://backend.userland.com/rss 15 http://rockleybulletin.com/index.xml The Rockley Bulletin addresses issues of importance to those interested in content management tools and technologies, resources, strategies, best practices and more. http://rockleybulletin.com/featurearticle2.php?id=175_0_2_0_C The Rockley Group takes a look back at the year 2006 in review. What happened in market? How is globalization changing the content management landscape? And, what about new communication vehicles like blogs, wikis, podcasts, and RSS feeds? Ann Rockley takes a look back and provides some key insights and observations. http://rockleybulletin.com/featurearticle2.php?id=175_0_2_0_C Tue, 05 Dec 2006 13:21:59 GMT http://rockleybulletin.com/technologycorner_comments.php?id=173_0_6_0_C Never mind what the vendor tells you about how the software is going to make your life easier, or what your IT department says it can do to administer and manage the system; the single most important factor in a successful CMS implementation lies with you and your people. http://rockleybulletin.com/technologycorner_comments.php?id=173_0_6_0_C Tue, 21 Nov 2006 11:48:08 GMT http://rockleybulletin.com/test_comments.php?id=172_0_4_0_C We’re pleased to announce that Pamela Kostur left The Rockley Group recently to join her husband’s company Parallax Communications; a communications consulting company. We wish her luck in her new endeavor. http://rockleybulletin.com/test_comments.php?id=172_0_4_0_C Fri, 17 Nov 2006 15:04:33 GMT http://rockleybulletin.com/test_comments.php?id=171_0_4_0_C In this one-hour on-demand webinar, discover how GE Healthcare reduces documentation costs and speeds time-to-market by marrying a solid content reuse strategy with a content management system designed to handle complex multilingual content. http://rockleybulletin.com/test_comments.php?id=171_0_4_0_C Mon, 06 Nov 2006 16:36:59 GMT http://rockleybulletin.com/requiredreading_comments.php?id=170_0_5_0_C We asked Thom Haller, Director of the Center for Plain Language, to define Plain Language, discuss U.S. legislation related to Plain Language, and provide perspectives on why this outreach is needed now. http://rockleybulletin.com/requiredreading_comments.php?id=170_0_5_0_C Sun, 22 Oct 2006 11:52:50 GMT http://rockleybulletin.com/test_comments.php?id=169_0_4_0_C In "Customers Say What Companies Don't Want to Hear", Customer Relationship Management (CRM) consultant Dick Lee asked customers what "customer centricity" means to them. The answers are valuable and can help content management professionals better understand how to serve their customers in meaningful ways. http://rockleybulletin.com/test_comments.php?id=169_0_4_0_C Sun, 01 Oct 2006 18:15:00 GMT http://rockleybulletin.com/technologycorner_comments.php?id=168_0_6_0_C Listening to your customers is the first step toward becoming a customer-centric organization. Theresa Regli discusses how some organizations are going beyond usability testing to measure the effectiveness of their content. Learn how forward-thinking companies and government agencies are using technology to better understand their customers. http://rockleybulletin.com/technologycorner_comments.php?id=168_0_6_0_C Sun, 24 Sep 2006 12:25:10 GMT http://rockleybulletin.com/requiredreading_comments.php?id=167_0_5_0_C Berry Braster explores the need for controlled vocabularies -- to avoid ambiguous language -- especially when we are delivering translated content to a global audience. Braster discusses a few of the many reasons -- humourous, disasterous, and otherwise -- that adopting Simplified Technical English could reduce unecessary expense, minimize risks, and prevent death. http://rockleybulletin.com/requiredreading_comments.php?id=167_0_5_0_C Fri, 22 Sep 2006 18:51:58 GMT http://rockleybulletin.com/featurearticle2.php?id=166_0_2_0_C If you don't have a relationship with your customers, how can you expect to deliver content of meaning to them? Ann Rockley examines the need for a customer-centric approach and explores how MarthaStewart.com can leverage their existing content assets to more effectively meet customer needs, and improve the quality of both their content and their product offerings. http://rockleybulletin.com/featurearticle2.php?id=166_0_2_0_C Thu, 21 Sep 2006 10:40:33 GMT http://rockleybulletin.com/technologycorner_comments.php?id=164_0_6_0_C How do you get millions of people to voluntarily tell you what they like and dislike and help you categorize an entire library of content. Offer them what they want. That's exactly what internet radio pioneer Pandora is doing, to the delight of listeners. http://rockleybulletin.com/technologycorner_comments.php?id=164_0_6_0_C Wed, 30 Aug 2006 19:23:16 GMT