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The Rockley Bulletin addresses issues of importance to those interested in content management tools and technologies, resources, strategies, best practices and more.

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Of Interest

November 2006

Pamela Kostur Embarks on Entrepreneurial Adventure
We’re pleased to announce that Pamela Kostur left The Rockley Group recently to join her husband’s company Parallax Communications; a communications consulting company. We wish her luck in her new endeavor.

On-Demand Webinar: How GE Healthcare Reduces Documentation Costs and Speeds Time-to-Market
In this one-hour on-demand webinar, discover how GE Healthcare reduces documentation costs and speeds time-to-market by marrying a solid content reuse strategy with a content management system designed to handle complex multilingual content.


October 2006

Customers Say What Companies Don't Want To Hear
In "Customers Say What Companies Don't Want to Hear", Customer Relationship Management (CRM) consultant Dick Lee asked customers what "customer centricity" means to them. The answers are valuable and can help content management professionals better understand how to serve their customers in meaningful ways.


August 2006

"Taming the Content Beast: Content Strategy and Modeling Workshop"
Plan to attend Taming the Content Beast: Content Strategy and Modeling Workshop, September 18-19, 2006 in Washington, DC an exclusive 2-day workshop presented by industry-leading consultant and author, Bob Boiko.


June 2006

Organizing Bookmarks With del.icio.us
If you've yet to discover the power of social bookmarking, let us introduce you to del.icio.us. The free, web-based service is one of the latest Web 2.0 offerings to make organizing Internet bookmarks easier than ever. Once you try it, you're likely to become addicted.


March 2006

OpenDocument Format Alliance Announced
The OpenDocument Format Alliance, whose goal is to promote and advance the use of the OpenDocument Format (ODF), wants you to consider using an open source format for your documents. Why? Files that use ODF can be opened by any application that supports OpenDocument, giving users more choices in software.


February 2006

Webinar: Customer-Centric Content Management
Join Ann Rockley, President of The Rockley Group and Bret Freeman, Senior Sales Engineer, Vasont Systems, for a free one-hour webinar, March 8, 2006 at 1pm EST. Learn how a customer-centered content management strategy can help you control costs, reduce expenses and enhance the customer experience at every touch point.


January 2006

Using XML For Global Product Information Publishing: The Road to Success at Siemens Medical
Attend this one-hour webinar and discover how Siemens Medical designed an effective information architecture and optimized their product information publishing processes to reach a global market.


November 2005

Content Management Professionals Reach EContent 100
CM Pros makes prestigious EContent 100 list of movers and shakers in the digital content industry.


October 2005

November 3 Is World Usability Day 2005
November 3 is [url=http://www.worldusabilityday.org/]World Usability Day[/url] and we at [url=http://www.rockley.com]The Rockley Group[/url] are proud to acknowledge and promote this event!


September 2005

Content Management Glossaries
There are a variety of content management glossaries available online to help you master industry jargon and demystify the mumbo jumbo.


August 2005

Content Personalization and Customization: CM Pros 2005 Summit
Content Management Professionals tackle the issues behind personalizing and customizing content at their annual Fall Summit.


July 2005

DITA 2006 Conference, March 23-25, 2006 - Raleigh, NC
Meet and mingle with the DITA gurus from IBM at DITA 2006 - a three-day conference dedicated entirely to educating attendees about the Darwin Information Typing Architecture.


June 2005

Webinars: DITA, Multilingual Publishing and Award Winning Content Management
Upcoming webinars from Idiom and Stellent offer attendees a chance to learn about the Darwin Information Typing Architecture (DITA), Global Multilingual Electronic Publishing, and how Land O'Lakes won the AIIM Best Practice Award for its "innovative use of content management solutions."


May 2005

Locating Open Source Developers and Support Personnel
Many organizations consider adopting an open source content management system but opt instead for a solution from a commercial provider. Oftentimes, the decision not to adopt is based on – at least, in part – a perception that it may be difficult to locate knowledgeable developers and support personnel to manage an open source CMS. While these fears are realistic, OpenSource@Work aims to make locating open source CMS talent less scary.


April 2005

Learn How DTDs Work

Learn how DTDs work by visiting w3schools.org. The site provides an excellent introduction to DTDs, including information about XML elements, attributes and entities, and explains how to validate your DTD against an XML parser.


March 2005

CM Pros Announces Summit - April 11, 2005

The Second Semiannual Content Management Professionals Member Summit takes place in San Francisco on April 11, 2005, in conjunction with the Gilbane Conference on Content Management Technologies. Find out what's in store for attendees and learn how you can join CM Pros today.


February 2005

Finding Industry-Specific XML Markup Languages

Many industries and organizations have developed specialized XML markup languages designed to facilitate the exchange of information. While you may find it necessary to create your own markup language, chances are, there may be one or more existing markup languages that may meet your business needs. Discover how to locate freely available markup languages and put them to use today.


January 2005

IT Consulting Companies Begin Embracing Content Management

IT consulting companies are increasingly recognizing the benefits to be realized by targeting the burgeoning content management sector; the best and brightest will take note of a simple fact: success begins at home.


December 2004

Content Management Resources, Trade Associations, Standards And More In Our 2004 Of Interest Archive

Each issue of The Rockley Bulletin includes information you can use today to help you better manage the content you create. Our 2004 "Of Interest Archive" is an online resource center designed to provide relevant information about trade associations, online resources, standards bodies, and other helpful information aimed at content management professionals.


November 2004

Fundamentals of Enterprise Content Management Certificate Program

The Association for Information and Image Management (AIIM) offers an intensive, web-based training program, "Fundamentals of Enterprise Content Management," a certificate program designed specifically for professionals who are in the first few years of their enterprise content management careers.


October 2004

Content Management Professionals Organization Announced

A group of thirty content management experts from around the world has announced the formation of [url=http://www.cmprofessionals.org]CM Professionals[/url], an international community of content management professionals whose purpose is to further best practices based on shared experiences of experts and peers.


September 2004

PRISM: Publishing Requirements for Industry Standard Metadata
PRISM (Publishing Requirements for Industry Standard Metadata), an IDEAlliance Working Group, has issued a Request for Comment on the newest version of PRISM, a set of XML metadata vocabularies that assist in automating repetitive tasks that are used in accessing, managing, tracking and repurposing content.


August 2004

Top 10 Customer Relationship Management Best Practices

Alice Thomas, Vice President, Consulting Services at CGI-AMS, says Customer Relationship Management (CRM) works -- but only when the right approach is coupled with careful planning and execution. In this article from CIO magazine, Thomas shares 10 best practices designed to ensure your CRM project is a big success.


July 2004

Practical Advice: Converting PDF To XML

Need advice on converting PDF files to XML? Or better yet, want to know why you might consider such a conversion project in the first place? Check out this white paper from Cambridge Docs for practical advice on making PDF content accessible and reusable.


June 2004

Understanding XForms 1.0: A W3C Recommendation

Learning about XForms is easy. Make your first stop the World Wide Web Consortium (W3C) web site where you can review the "XForms 1.0" Recommendation. After that, you might want to view publicly available test cases, join the XForms discussion list, or take an online tutorial designed to help you master the logic behind XForms. You'll be creating more useful forms before you know it.


May 2004

Learning Content Management Systems vs. Content Management Systems

Discover the difference between a learning content management system and a content management system. Learn the pros and cons of both and how to decide which is the best choice for your organization.


March 2004

Drug Information Association: XML Resources for Life Sciences Pros

The Drug Information Association (DIA) has compiled a series of useful articles designed to help you understand XML and related technologies. Don't worry! You don't have to be an IT guru to understand XML. The resources provided are written in laymen's terms and geared towards life sciences professionals, but may prove beneficial to professionals in other industries and vertical markets.


February 2004

Lip Service Can Be A Good Thing: Are You Ready For Voice XML?

Managing the spoken word is the job of the open standard known as Voice XML. Companies like General Motors are utilizing Voice XML to power the OnStar Virtual Advisor service, while Cingular is using the technology to provide customers with voice activated access to its service offerings. Use the links provided to learn more about Voice XML, how it's being used, and to discover the benefits it can provide your customers.


January 2004

Trade Associations, Online Resources And More In Our 2003 "Of Interest" Archive

Each issue of The Rockley Bulletin includes information you can use today to help you better manage the content you create. Our 2003 archive is an online resource center designed to provide relevant information about trade associations, standards bodies, and other helpful sources of information aimed at content management professionals.


November 2003

Localization Industry Standards Association

If you're involved in localizing, internationalizing, and/or translating content, you should stop by the LISA.org web site. There are a variety of useful, free resources available online. And, members have access to additional benefits and members-only content.


October 2003

ASQ: The American Society for Quality

Want to learn more about quality iniatives like Six Sigma? Discover what the American Association for Quality has to offer members and non-members alike.


September 2003

How To Overcome Resistance To XML Authoring And Convert Reluctant XML Authors Into Great Ones

This overview article from the Arbortext XML Publishing Network provides some excellent guidance designed to help you turn outspoken critics into enthusiastic supporters.


August 2003

Talkin' Turkey: Communicating Change Helps Ensure Content Management Success

Developing and using a shared glossary takes persistence and discipline, but here are a few tips that can make the job easier and can facilitate communications among members of a content management team.


July 2003

Structured Content: What's In It For Writers?

In this CMS Watch [url=http://www.cmswatch.com/Features/OpinionWatch/FeaturedOpinion/?feature_id=79 ]article[/url], Mark Baker explores the pros and cons of structured writing and provides insight into what makes content writers tick. The lesson: Writers will use any tool that makes their task easier.


June 2003

Rage Against The Content Machine

If you're trying to decide whether to buy a content management system or build your own, the folks at Common Sense Advisory have news you can use. Find out why many home-grown content management solutions end up costing more than purchasing software from an established content management tools vendor.


May 2003

Communication Is Key To Alignment At United Parcel Service

Find out how "brown" is driving IT by linking projects to core business operations.


April 2003

Selling Content Management To Your Organization

Learn ways you can demonstrate the business value of content management to others in your organization.


March 2003

Match Your CM System To Your Content Strategy

Find out [url=http://www.cmswatch.com/Features/OpinionWatch/FeaturedOpinion/?feature_id=49]why[/url] it's crucial to devote sufficient resources and editorial expertise toward developing a sound and sustainable content strategy. If that's not a priority, says content consultant, [url=http://gahran.com/]Amy Gahran[/url], "then a content management system probably won't help - and it could even hurt."

Are You Overpaying For Content Management?


February 2003

XML.org: Finding Your Industry Standards

XML standards got you down? Look no further than XML.org. It's all there!




 

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